Meluki's Celtic Catalog

Celtic Culture in Words and Music

My Dad's Motors

My Dad's Motors
Item# 9780857330420

Product Description

Publisher: Haynes Publishing (Aug 2011)

Author: Adam Powley

Did motor makers and marketers of yesteryear really think a virtually naked woman would sell a car? Has any driver ever bought a vehicle on the basis that he liked the look of the model draped seductively over its hood? It wouldn’t happen in today’s more enlightened world, but back in the later decades of the 20th century, sex apparently sold – and almost no car promotion of feature was complete without beautiful models in various unsubtle states of undress. To visit this odd world, take a drive down motoring memory lane to a decidedly less politically correct time - when sexism was clearly an alien concept to carmakers all too eager to exploit the female form. (hb)