Meluki's Celtic Catalog

Celtic Culture in Words and Music

The Whisky Barons

The Whisky Barons
Item# 9781897784846

Product Description

Publisher: Neil Wilson

Author: Allen Andrews

In the late 19th century a breed of businessmen emerged in the drinks trade whose like had never been seen before and has never been seen since. On the back of the rising popularity of blended Scotch whisky their talents earned them pre-eminent positions both in high society and the business world. These flamboyant men were the original Whisky Barons and this is the story of how they created the success of Scotch whisky by making it the most popular beverage in the world - a position it has yet to relinquish. (pbk)